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Introducing Haven Living

Haven Living aims to provide high-quality housing at a scale that offers tenure security, encourages community and has a positive effect on neighbourhoods.

New Zealand’s residential property sector needs a fresh approach.

For many, home ownership is no longer practical

Housing affordability has created a well-documented challenge as rising prices and on-going lending restrictions have put mortgages out of reach for many middle-income New Zealanders.

The residential rental sector has become fragmented

Decades of private invest-to-rent landlord activity has seen the rental market become an increasingly fragmented ‘cottage industry’, with over 98% of rented properties currently in the hands of individual investors and family trusts. The standard of New Zealand rental properties and contract conditions varies greatly.

Demand for quality stock is outstripping supply

New tax policies and regulatory requirements to improve standards are beginning to affect private landlords and impacting the number and type of private investors active in the market. A shortfall in availability of quality properties, particularly in the country’s main metropolitan areas, is now placing pressure on rental supply. We believe these factors have created an opportunity for large scale investors to enter the market.

Scale brings an opportunity to build communities

A strong link exists between quality of accommodation and quality of health, employment and education, demonstrating significant social benefits of a contemporary, coordinated housing scheme. We believe that providing quality, well-located and well-managed homes with fair, secure tenancies will contribute to the overall liveability of our cities. 

Our strategy

Haven Living will invest in modern housing assets that will provide long-term options for a new generation of rental home occupants.

New Zealand’s residential rental market largely remains a cottage industry.

Our goal is to change this to a professional model, providing life-term rental solutions.

Our purpose

Haven Living intends to be a disruptor in the residential home rental market, creating a customer centric approach to providing rental homes.

Haven Living will focus on enabling a high standard of livability, 
providing positive economic and social outcomes.

We believe that providing improved living standards for customers will in turn encourage long-term occupancy for our homes.

Investment targets

Haven Living will invest in properties fitting a defined set of criteria, designed to meet customer needs and mitigate risk. 

Haven Living investment considerations:

Location
• Community and amenity
• Public transport links
• Local employment opportunities
• Schools
• Neighbourhood demographics

Asset Risk
• Strong capital growth performance
• Low cost to maintain

Income Risk
• High rentability

Housing Targets
 

Customer experience

We believe it’s time for a change in attitude toward rental living. Haven Living will be differentiated in the market by its distinct customer-centricity.

Our point of view is that people occupying our properties will not be ‘tenants’, they will be customers and we will not be landlords, but rather service providers.

A brand that stands for liveability

We’re in the business of liveability. It’s important that our customers feel a true sense of home, a base from which to relate to the rest of the world, and a place that carries connotations of comfort, safety and belonging. In the New Zealand housing context, we associate home ownership with security. Haven Living stands for confidence and trust, which is tied in with a sense of permanence, continuity and of privacy and control.